Once Alex and I had delivered our pitch to our secondary audience about our ideas for our coursework production, I came to a conclusion that is was necessary for us both to do some detailed research into our audience and really start to understand the importance of understanding how different audiences interpret the information they see in any media text. We received helpful comments from them that we needed to develop our storyline more to grab their interest in our short film but also change some aspects of the storyboard and animatic we showed to them shortly after we pitched our idea to them. This SlideShare shows in particular some research I made about popular Audience theories and explaining the importances of knowing our audience.
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