Poster Draft Feedback

Having made a rough draft of my short film poster, Alex and I had the opportunity to display our initial designs for our posters to our secondary audience in order to gain additional feedback to help improve the pieces. Prior to showing my draft to my secondary audience, I knew that there were plenty of improvements required before I presented my final display of my short film poster. For example, I needed to add the film titles and text credits into the poster which deliver the key information to the audience about the details of the film. In addition, the photograph of Luke and Morgan is currently very flat and I therefore wish to increase the contrast of these photos to make the poster more aesthetically pleasing and rememberable.

The fact is, I am having a lot of trouble organising where to position the text since the photograph is taking up a large proportion of the poster layout, so I will therefore have to adjust these around later once I have received the feedback from my secondary audience.

Whilst showing our short film poster to the rest of the secondary audience members, I also took a look around the display areas for the other previous examples of successful film posters from previous years as well as the current poster ideas other students have currently designed.

As we went around the room, we wrote on a piece of paper underneath each film poster the pros and cons which would hopefully motivate the creators to improve on these posters whenever they get the opportunity to.

After several minutes of assessing other people's work, I eventually received some helpful feedback from the other audience members. The screenshot below shows the information sheet that displayed the pros and cons of my current film poster. The feedback in general showed that the audience liked the idea of the characters holding the gun to their faces to show the "paradox" between the two characters. They were also very critical about the colouring of the photo since the saturation levels on the print were very high although this problem was mostly an issue coming from the printer and the printing quality of the poster.

In addition, I thought that it would be useful to record some feedback from an audience member about my current poster design to upload onto my blog to prove how excited they were to see the final outcome of the piece.

Based on the feedback received by my secondary audience, I now have to continue working on the suggested improvements made for my film poster and eventually upload to my blog the final version of my film poster alongside continuing to work through finishing the rest of the short film too.